Your products might not show up in the Google search however good they may be – This is a real time trouble for your online business. And do you know that Google uses page load time as a factor in their ranking algorithm? Your large images can slow down your website and create a lot of negative SEO impacts, apart from losing customers who just can’t watch images come up in installments!
Building a successful e-commerce business is not easy these days without the know how of image optimization. Running an online store that lacks quality photos or good photos that may take ages to load is of no use. Prepare for a deeper dive into image optimization techniques and stay geared-up for the virtual era…
- Naming Your Images Right
Always use plain English to name your product images and let it be well descriptive. Know that search engines crawl for valid keywords within the description you give. It can’t be anything less than a bad idea to give your images meaningless names.
Just give your analytical brain a little squeeze and think of how viewers might search for the product. If you are selling an Apple product, think of any keywords combination that people might use.
- Smart Alt Tags
Using a proper alt tag for your images might not look important to you but know what this less considered factor does to your ranking. Alt tags are nothing but a text alternative when a browser is unable to render your images. The first priority in image optimization lesson is to provide meaningful alt tags for all of your images to help them showing up is search results.
You might find an alt tag displayed when you hover the move over images.
Two golden rule to remember is to never do keyword stuffing and refrain from using alt tags for decorative images as you might get penalized for over optimization in both the above cases.
- Warning! Large Image Files
You might want to give a few HD looks of your products to make sure that your viewers get a real time feel- Just get a bit cautious here!
Forget about placing a large image file on your webpage and shrink the dimensions through the source code. Instead you may choose to reduce the file size and still keep it classy.
Don’t let your images slowly drool down the screen and force prospective customers to close the window. Use the “Save for Web” command in Adobe Photoshop while you edit your image files and check for any files that might go beyond the 70kb mark.
- Go for JPEGs
When it comes to a website that is loaded with images, it is a safe bet to go for saving your files in the JPEG format as PNG or GIF files fail to keep up on quality when the image size is reduced, in which case JPEGs come out as clear winner.
If you want your thumbnails and decorative images to look good it is a great idea to save them in GIF. If you want to use PNG s for decorative images, it is best to go for PNG-8 over PNG-24.
- Killer Thumbnails
You may take this is two senses, they are killer thumbnails as they can make your website look great and sell well, but when it comes to the page load time, these are the tiny little silent killers. Optimizing your thumbnails is also fundamental and just give it a different alt tag from that of the other full size image that will appear in the actual page.
- The Image Site Map Option
Use an authoritative optimization technique that Google can’t resist in your favor. Google image site maps will help your images get noticed by Google.
As we all know spiders can’t crawl over images efficiently, leaving back all possibilities of letting them know about your latest hot products. Just list their location in an image site map to get things up and running.
All said, your web missile is now targeted tight! You will just have to wait and watch it hit your potential clients as they trigger the right keywords to Google.