Product Photography

10 Signs You Should Invest in Product Photography

10 Signs You Should Invest in Product Photography

Photography is an art, and product photography is a fine art. Unfortunately, not everyone seems to realize this, and a great many small and even medium-sized business owners are failing to appreciate the huge marketing potential in advertising photography. With high-resolution multi-megapixel digital cameras with more buttons that the early […]

How the Evolution of E-commerce Photography Sells More Stuff

How the Evolution of E-commerce Photography Sells More Stuff

In the world of online fashion, there are typically two main buckets of image assets: 1) e-commerce, and 2) marketing. The marketing assets are the editorial/lifestyle images that might accompany a main feature or online magazine. Heavily styled, and often environmental in nature, the marketing photo often conveys aspects of […]