Photography is an art, and product photography is a fine art. Unfortunately, not everyone seems to realize this, and a great many small and even medium-sized business owners are failing to appreciate the huge marketing potential in advertising photography.
With high-resolution multi-megapixel digital cameras with more buttons that the early NASA spacecraft, and with software available which promises to transform your family snaps into something an art gallery would be clamoring for, product photography seems to be happy within the realm of anyone’s capability.
Here are ten reasons why one should invest in product photography.
- A picture is worth a thousand words
As the old saying goes, “A picture is worth a thousand words.” Never has this truer than in product photography. A single picture of a product provides a wealth of information instantly – information that cannot be conveyed in writing. Good quality images of every product are crucial to achieving sales and ensuring customer satisfaction. In addition, superior images create an atmosphere of professionalism and enhance credibility, inspiring consumer confidence. Especially when personal contact is not possible, and the image alone is selling the product, top quality product photography is essential.
Providing quality photographs of available products also communicates a deep respect for the potential customer and their time. Allowing a consumer to see at a glance whether the item in question might fit their needs gives them the opportunity to decide whether to seek more in-depth information to aid in a purchasing decision. Clear, detailed images are a necessary component of any product description.
- Increased sales through product photography
Have you ever wondered what effect a single photograph could have on your whole business? What if I told you that if done the right way, professional photography could increase your sales dramatically?
Whether you sell your products online or through a catalog, you need high quality, detailed images to get the highest benefit. If you are not experiencing the sales growth you know you should be, maybe your customers aren’t seeing the clear picture. Show them exactly what you’re selling in an eye-catching image and watch your sales increase.
If you’re having difficulty getting good, crisp product images for your website, you could be doing more harm than good for your business. Poorly photographed product images can drive customers away from your website and toward your competition. It costs the same amount of money to produce a bad product catalog as it does to produce a good one, except for the amount of money you will spend on the photography. Many people try to save money by photographing products themselves. Having bad images turns potential customers away and puts your company in jeopardy.
- Increased business success/ selling power
Many of us have never thought of it before or perhaps took it lightly. After all, as business owners, we have a lot to manage and priorities must be made so that kind of ignorance is understandable.
At the same time, recognize that approaching photography for your business half-heartedly can greatly diminish your potential selling power. To better demonstrate my point, I’m going to share a few examples with you of how a good photograph could very well increase your business’s success.
As we all know, photographs related to your business are likely to show up in these two mediums; either on the web (as an online ad or on your site) or as an offline advertisement, often in some sort of magazine or newspaper. In other words, photographs should be used as a promotional item in your advertising so if you want to pack more punch in your promotions, realize that visual aids are a huge factor. Oftentimes, even more so than the surrounding text.
After all, selling is much easier when your potential client already thinks highly of you. You better believe that I shake my head when I see a business spending so much money on an advertisement only to include pictures that they took with their digital camera. I can’t knock business owners for trying, but with professional photographs and a quick change of layout, you’d be amazed how much more appeal an advertisement can have. Have you ever been to an open house from an ad you saw in the paper and then went only to discover it looked even bigger and more elegant in the pictures; that’s an example of the magic of good photography. Do you want people showing up to your place because they are intrigued and impressed with your photos?
I highly suggest you look at where you can improve the photography in your business and start acting. You should be excited to bring out a new quality in your brand. A few good photos can last a long time in your business and you’ll be happy you went the extra yard while your competition decided to cut back.
- Secrets of a product photography studio
If you think you can’t afford to hire a professional product photography studio then you may well be getting your sums wrong. Because with all of the tricks of the trade and the inside tips which professional advertising photographers have at their disposal, a product photography studio is about much more than simply lights and cameras.
Product photography is an art. First-class images, especially of three-dimensional items, are not easily achieved. For the level of quality needed for commercial product photography, a studio setting is beneficial, and a professional photographer is essential. Of critical importance are lighting, background, clarity, composition, and context.
Trying to carry out your own product photography could be a false economy because it is inevitable that no matter how hard you try the quality of your images will fall far short of that which can be produced by the professionals. By taking advantage of the raft of skills and experience, which professional photographers can provide it’s usually possible to ensure that your products fly out of the stores, and become very popular with customers.
A product photography studio will come packed with a myriad of tools and features which an experienced commercial advertising photographer can use to create images which look natural, even though they’re often created using the most unnatural materials and secrets. If you want your products to sell, then it’s important to remember that in the hands of an amateur, the camera never lies.
- A new dimension of the product
One of the numerous wonders of product photography is its ability to define your product from another unknown perspective. It brings out an unsung part of the information the product promises.
A product photographer will prepare each item so that it will be shown to optimal advantage. From grooming each piece (cleaning or removing lint that only the camera can see, for instance) to selecting the proper arrangement, positioning, lighting, and background, each item to be photographed requires meticulous attention to detail. Photographing groups of items require special attention to composition and context, as well. After the photos are taken, post-production editing with specialized software will further enhance the images and may be used to add special effects, if desired. Creating an illusion of the item floating in thin air, separating an item from the background so that it can be superimposed into another photo, or modifying various aspects of the photograph individually, are just a few common editing examples.
- Convert Visitors into Shoppers With 3D Product View Pictures
What makes a visitor buy from an online store? There are several factors and the most important are the price tag, the accurate description, the professional look, the trust and the customer support. What most of them don’t know yet is how to offer the best description of what they sell and grab visitor’s attention right from the first moment.
There is a way which can increase your sales and at the same time, this feature is the most underused in online shops giving you the upper hand: 3D product view pictures. According to several retail experts, it has numerous advantages over standard product photography and its price is competing with good still photos.
The main advantage is that a well-built 3d product picture will present all the details of a product much better than any regular photo. In the online world, 3d rotating images are the closest match to reality and they have the power to stop visitors going to regular shops.
- It gets them clicking and buying even when they don’t want to
That’s why advertisers and marketers have been relying more and more on product photography to do the job. This isn’t just about taking a photograph of the product, it’s about creating an image from the product that sells. This is where packshot photography comes in because with a packshot it is much easier to get much more for your money and create more images that sell, rather than just another image which tells people what the product looks like.
The ironic thing is that these days most product photography is not about telling people about what the product looks like. It’s about conveying a message, a mood, an attitude or a style, and it’s about telling the consumers something that is relevant to them, and their needs.
For example, a mobile phone is the sort of product that really benefits from clever product imagery, because whilst many people will have an interest in the way it looks, these days it’s much more about the overall style, attitude, and benefits, rather than a simple look. Beauty is much more than skin deep, but product photographs often can’t even scratch the surface.
- Packshot offers more beauty than skin deep
So, what is packshot photography, and what can it offer businesses beyond standard product images? The simplest definition of a packshot image is a photograph of a product without any background, providing greater versatility. But since this definition probably doesn’t excite you as far as imagining the possible ways in which packshot photography can help your business market products much more effectively, let me explain a little more.
A packshot image is achieved in a professional studio, usually against something called an infinity cove. This is simply a smoothly curving, entirely featureless wall, often up to around seven feet, with no corners or edges.
Because it is featureless there is nothing to focus the eye on, and so an optical illusion is created which means that anything placed in front of the infinity cove stands out clearly and crisply, and because the background is smooth and uniform it could be as close as an inch or as far away as a million miles. This produces an image of the product with a clean white background, perfect for including in catalogs or on websites, without the usual distraction of desks or walls.
But packshot photography can be cleverer than that, because photographers can then remove the white background from the product photograph, leaving only the product itself. This can then be superimposed onto almost any background you choose. It could be used as part of a montage of products (a technique used by a lot of catalog suppliers), or you could superimpose the product photograph on to a background which suits an audience, an opportunity, event or season.
Effectively by choosing to use this type of product photography you achieve the long-term versatility that enables you to market your product in an almost unlimited number of ways, all with a single image. A picture may paint a thousand words, but only packshot photography can sell product a thousand ways
- It catches and won’t let go
Product photography must be able to quickly and effectively engage with the target audience, and this simply cannot happen if all the audience is presented with is the equivalent of someone’s rather blurred, unappealing and distinctly bland photograph.
Almost certainly you yourself have bought something because of seeing a picture of it first. The picture alone may not have fully convinced you, but it probably convinced you enough to find out more, and that is the mark of an effective use of product photography. The camera may never lie, but in the right hands, it can sell as well as any salesman, and all without a garish tie and cheesy grin
- 360 product photography
This kind of photography is also referred to as spin photography. It is a technique that is used when uploading products for sale making it possible for buyers to have a 360-degree spin on the products. This makes it possible for them to look at the items they are about to buy from all angles making sure they know thoroughly what they are about to purchase. The 360-product view makes it possible to click and drag the mouse control to the desired viewing angle. It also enables a deep zoom in to see the product in detail. These interactive features make it easier for buyers to move forward with a purchase when they are fully convinced. Customers feel more confident about the products they are about to buy when they have the chance to scrutinize them from all angles through spinning and zooming. Since they can do so with these images, they have fewer questions about the products and are easily satisfied with what they are able to see. They will be more comfortable spending money on an item they are confident about.
Once finished, the images may be transferred electronically in a variety of file formats or delivered as hard-copy photographs, depending on the client’s needs. Whether for use on the internet or in print, quality product photography is the key to business success.